Privacy policy.

Direct Wine Merchants of Florida LLC (“Direct Wine Merchants” or “We”) values your privacy and is dedicated to safeguarding the information we collect from you. This Privacy Policy governs your usage of the Direct Wine Merchants website, found at https://www.thefrenchwinemerchant.com/, encompassing all pages under this domain, and its entire contents (the “Site”), provided by Direct Wine Merchants. We reserve the right to modify the Privacy Policy at our discretion and without prior notice by posting such revisions on the Site. Your use of the Site implies your consent to the terms of this Privacy Policy, which are also integrated, by reference, into the Terms of Service for the Site found at www.thefrenchwinemerchant.com, an agreement you must accept to access the Site [which includes your representation that you are at least twenty-one (21) years of age]. We recognize your concern regarding the use and sharing of information about you, and we are committed to handling it with care and prudence. Your visit to the Direct Wine Merchants Site signifies your acceptance of the practices outlined in this Privacy Policy.

What information do we collect?

Our data collection occurs when you engage with the Site, whether by direct interaction with the Site or through alternate means such as filling out documents and forms provided by Direct Wine Merchants of Florida LLC. In this section, we outline the kinds of personal information we collect, the methods of collection, and the purposes of this information. While we aim for completeness, please note that this list may not cover all scenarios, as these activities can evolve over time. When We collect information, We will tell you at the point of collection what information is required and what information is optional.

We procure personal data both directly from the information you furnish us with and automatically as you navigate through the Site. Automatically gathered information may encompass usage statistics, IP addresses, and data collected through the use of cookies. This includes any information that can be used to identify you personally. Such details may comprise your name, age, gender, email address, mailing address, phone number, credit card information, and your Internet Protocol (“IP”) address.

We collect information from you when you place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. Similarly we collect information from you when you fill out forms on our Site, when you subscribe to promotional communications, when you report a problem with our Site, when you respond to a survey, among other. You may, however, visit our site anonymously.

The types of personal data typically collected by us may include the following, depending on your activities:

Contact information and Geographic Location. For example, name, billing/shipping address, phone numbers (home, work, cell, etc.), email address, operating system, browser type. Contact information also includes any third-party contact information you provide us with.

Personal/demographic information, including birthday/age/age group, gender, birth date, product group-related interest, occupation, contest- or promotion-specific information.

Authentication information, including user IDs, log-in names, passwords, password reminders, etc. (in addition to other personal data such as contact information, birth date and the like).

Transactional and financial information, including payment information for purchases made through the Site and debit/credit card information.

Participation information, including event attendance, sweepstakes/contest entries (including all information submitted on an entry), registrations, information relating to use of online communities and all other user submissions and content you provide.

Order placement and customized product requests, including user formulas and methodologies you will like to share with us.

Information Automatically Collected Through Data Collection Technologies

Similar to many websites, our Site may employ cookies and other automated information gathering methods. Cookies are small files that, if permitted, are transferred to your computer's hard drive via your web browser. These files enable the Site or the service provider's systems to recognize your browser, capture specific information, and remember it. Cookies also aid us in enhancing our Site by revealing how and when users engage with it. You have the option to configure your browser to alert you when a cookie is transmitted or to decline cookies altogether. However, please be aware that certain features of our Site may not function correctly without cookies.

Our Site may also use IP addresses for the same purposes identified above, as well as to analyze trends, administer our Site, track users’ movements and online activity and gather broad demographic information for aggregate use.

Why we collect Data?

The information we collect from you serves multiple purposes. It helps us save your preferences for future visits and enhance customer service by responding more effectively to your inquiries and support needs, facilitates transaction processing, and enables us to send periodic emails, with your consent. We can offer better website experiences and tools in the future. We may contract with third-party service providers to assist in better understanding website visitors. These service providers are not permitted to use the information collected except to help Direct Wine Merchants of Florida conduct and improve our business.

We hold your personally identifiable information in the strictest confidence and do not sell, trade, or transfer it to external parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or serving you, provided they agree to maintain the confidentiality of this information. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. Nonetheless, non-personally identifiable visitor information may be shared with other parties for marketing, advertising, or similar purposes.

Your Consent

By using our site, you consent to our Privacy Policy

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.

Contacting Us

If there are any questions regarding this privacy policy you may contact us at customercare@thefrenchwinemerchant.com