About Us
Our philosophy is simple: locate the best small vineyards in the world’s greatest wine regions; buy the wines directly from importers, avoiding middleman markup; pass the savings directly on our consumers. This strategy enables each of you to enjoy hand-crafted, artisan wines at reasonable prices, since they are paying for the steak rather than the sizzle.
Maurice Amiel, Owner
Monsieur Maurice Amiel is a veteran of three decades in the wine trade. He operated highly successful retail stores in Manhattan and Westchester, and moved to Palm Beach several years ago with the intention of retiring. However, he soon realized that no one in the area was selling the type of wine he liked most: food-friendly, affordably priced bottles from the world’s greatest wine regions. Maurice decided to come out of retirement and opened The French Wine Merchant. His philosophy is simple: locate the best small vineyards in the world’s greatest wine regions; buy the wines directly from importers, avoiding middleman markup; pass the savings directly on to the consumer.
Location
Located in the Paramount Building on the fabulous Palm Beach island , The French Wine Merchant is an elegant enclave where our customers can browse hundreds of distinctive wines.
Our shop is your Palm Beach private cave
Monsieur Maurice’s Selection
Every bottle in the store has been personally tasted and selected by Maurice; our long time customers have come to rely on him as their personal wine adviser.
Veteran of three decades in the wine trade
All about wine
Whether the occasion is a dinner party for a small group of guests, a large reception or a romantic evening for two, Maurice is adept at guiding our customers toward the perfect wine.